Lucas Israel

I’m part of Nextside and have been building digital products for over 14 years. I started as a developer and became a systems architect — I went through electronic toll collection (COMPSIS), was CTO of one of Brazil’s first legaltechs (Justto, which processed over R$1 billion on the platform and was eventually acquired), and today I work on technology and product at Projuris.

I like turning an idea into a solution that creates value fast — or killing the idea fast so it doesn’t burn investment. Focus on SaaS platforms, AWS architecture, AI applied with pragmatism, and small high-performance teams. I also build ventures, assess new businesses, and invest in startups. I like to measure, test, and adjust.

Here on the blog I write about architecture that survives production, AI applied with judgment, and how to get an MVP out of the garage without turning it into duct tape.